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DC Comics' Jim Lee Responds To Departure Of Veteran Dan DiDio

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Based in 1961, Well timed Comics (later renamed Marvel) joins the superhero development” with Human Torch in 1939. DC bought a lot of their opponents' comic stables, including Fawcett Comics , whose Beck-created Captain Marvel was central to a lawsuit with DC. These discussions became a source of inspiration for each corporations, and in 1996, they printed a couple of issues titled DC vs. Marvel Comics.

DC and others immediately had attracted such advertisers as Sega, Nordic Trak, Warner Bros., Crunch 'N Munch, and Stridex; Marvel characters promoted Pizza Hut (X-Males) and Burger King; and Malibu launched its Ultraverse on MTV and Nickelodeon-the first time a comic book writer used national advertising-and a merger with Acme Interactive triggered Malibu's tie-in package deal, with a stay-action video portion of the story, and the remainder in the comics.