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DC Comics' Jim Lee Responds To Departure Of Veteran Dan DiDio
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DC and others out of the blue had attracted such advertisers as Sega, Nordic Trak, Warner Bros., Crunch 'N Munch, and Stridex; Marvel characters promoted Pizza Hut (X-Men) and Burger King; and Malibu launched its Ultraverse on MTV and Nickelodeon-the first time a comic writer used nationwide promoting-and a merger with Acme Interactive triggered Malibu's tie-in package deal, with a reside-motion video portion of the story, and the rest in the comics.